Beltex Blog
Making the Most of your MARKETING Budget
Being a marketing department of one person can be a daunting job. In a small to mid-market B2B environment can be even more daunting because many of the marketing avenues that B2C marketers use can, at best, have diluted effectiveness for B2B marketers. What’s worse is that all too often marketing/advertising agencies don’t fully realize the B2C/B2B differences and frequently push for the wrong avenues. Your executives and owners want a good ROI from your marketing budget, and you are at a dead end on where to go. So, what do you do? Now to clarify, the list below largely assumes you have a current website. That means a website that has had a design update in the last three years, five years at most. If this is not the case, the recommendations below can still be utilized in most cases; but an older website is less likely to see good results…
WHAT I WOULD TELL MYSELF WHEN I STARTED MY CAREER
When I first stepped out into the business world in 2011, marketing was a very different landscape than it is today. Technology's rapid changes have drastically changed the way individuals receive information which, in turn, has drastically changed the way marketers interact with their target audiences. There is so much that I know now that I wish I would have known then. There is so much that I wish I knew more about now!
As far as marketing is concerned, I am self-taught. When I started my role at Royal Oil Company as Sales & Marketing Manager in 2011, I was attending college at night. I frankly had no interest in the "traditional college experience" and had preferred to work full-time at a job within my major to gain relevant experience. But here's the thing...
AARON MASON WINS 2020 ABA MARKETER OF THE YEAR
Fort Worth, Texas – May 18, 2020 – Aaron Mason was named the winner in the Marketer of the Year category at the American Business Awards.
We undertook a massive website development project to address the challenges and meet out goals. We worked with clients and industry partners to create a website that's UI/UX met our clients wants and needs, keeping in mind generational gaps that exist.
AARON MASON WINS 2020 AMERICAN MARKETING ASSOCIATION MARKETER OF THE YEAR
On Wednesday, September 23rd, Aaron Mason was announced as the winner of the 2020 American Marketing Association (AMA) Dallas-Fort Worth Chapter’s Marketer of the Year award in Interactive Media our GeneralContractor.com website project.