Aaron Mason wins 2020 aba Marketer of the year

Fort Worth, Texas – May 18, 2020 – Aaron Mason was named the winner in the Marketer of the Year category at the American Business Awards.

We undertook a massive website development project to address the challenges and meet out goals. We worked with clients and industry partners to create a website that's UI/UX met our clients wants and needs, keeping in mind generational gaps that exist.

We completely and successfully redesigned GeneralContractor.com in a WordPress environment focused on UI/UX and paired the nearly 600 pages down to around 300.

After the relaunch of GeneralContractor.com, BMC saw results increase year-over-year that no one at the company or agency had expected;

• Overall traffic increase – 23.3%

• New Sessions increase – 5.8%

• Bounce Rate Decrease – 12.5%

• Conversion Rate Increase – +15.86%

• Goal Value Increase - $155,038.54

• New Client Lead Generation Increase - 68.29%

Through the website redesign alone, we saw a year-end volume and profit margin increase 5% over 2018.

More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

Sponsors of The 2020 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro.